Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers

Today, Hearst Television, a subsidiary of Hearst, and FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced that they have partnered to offer a scalable, premium over-the-top (OTT) video solution to advertisers. Hearst Anyscreen, Hearst Television’s OTT advertising product, will use FreeWheel’s Monetization and Revenue Management (MRM) platform to enhance and expand access to premium OTT